Privacy Policy

Privacy Policy & Cookies

What Personal Data We Collect and Why We Collect It

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from anakaric.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

• Cookies: Data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

• Log files: Track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

• Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

• Communicate with you;
• Screen our orders for potential risk or fraud; and
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Legal Basis for Processing

We process your Personal Information under the following legal bases:

• Consent: Where you have provided your explicit consent for us to process your data, particularly in relation to receiving marketing communications.
• Contractual Necessity: To perform a contract with you or to take steps at your request before entering into a contract.
• Legitimate Interests: To pursue our legitimate business interests, such as improving our website, understanding how our customers use our services, and protecting against fraud.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

International Data Transfers

Your information may be transferred to and processed in countries outside of the European Economic Area (EEA), including the United States and Canada. We ensure that any such transfers comply with applicable data protection laws by implementing appropriate safeguards, such as Standard Contractual Clauses, to protect your personal data.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt-out of targeted advertising by using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.

Cookies and Consent

We use cookies to optimize your browsing experience and to analyze our traffic. You have the right to choose whether or not to accept cookies, except those that are strictly necessary for the functioning of the site. You can manage your cookie preferences at any time by adjusting your browser settings or using our cookie management tool. For more detailed information on the cookies we use and the purposes for which we use them, please see our Cookies Policy.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. You also have the right to restrict or object to the processing of your data and the right to data portability. If you would like to exercise any of these rights, please contact us using the contact information provided below.

Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including Canada and the United States.

Right to Withdraw Consent

If we are processing your personal data based on your consent, you have the right to withdraw that consent at any time. To withdraw your consent, please contact us at the details provided below.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. We will only retain your personal data for as long as is necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. We encourage you to review this policy periodically.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at hello@anakaric.com.