AEO: What It Is and How to Actually Do It

Ok, it’s more than obvious now – search behaviour is changing. More people are getting answers directly from AI tools…ChatGPT, Google AI Overviews, Perplexity, Bing Copilot…without clicking through to a website. If your content isn’t structured to be found and understood by these tools, well I have some bad news – you’re invisible to a […]